Televisual communication
Copper
Front cover photo for one of four Svensk Travsport brochures aimed at children starting out in the world of horse riding.
No Logo
"Remove that logo!" That's what she said. And just like that it was gone.Adobe Photoshop's magic logo remover - it's fantastic!
Giddie up
Wipe
One of the many ads for AFA insurance. This time also done in black and white for when colour isn't an option.
Panoramic Batch
Shipping results
This years (2010), Wallenius annual report follows the same style as last year, marking to partners and staff that all unnecessary costs have been avoided.
Lappitoppi
A scaled-down paper laptop of the minty kind was used as a give-away to create awareness for AFA's new web based insurance platform. It sums up the simplicity of the new digitized system as apposed to the old paper-based system.
... slightly to the left.
For the composition to work I felt it was important the individual sit somewhere else quite simply!
Paperback-ground
The background (image 2), shadows (image 3) and paper objects (image 4), were shot separately to get the best from each detail. All three were then superimposed in Photoshop. Minor adjustments were then applied to provide greater depth and impact.
No Preasure
A four page brochure displaying the PSS pump system and its applications. The 3D rendering had to be retouched to remove inaccuracies as well as add the sky and shadow.
Shoe Print
I was asked to give more depth and earthy tones to the existing black horse shoe print. This was to reduce its primary impact on the whole, making it more subtle as well as natural.
The idea with the DM was to attract former horse instructors back to Harness Racing by sending them a letter "straight from stables". Or in other words, "straight from the horses mouth"!
Infobahn personnel 2011
After the initial discussion between I and other members of Infobahn about what we wanted to express with the images, I and a colleague sat down and sketched ideas which were inspired by photographs by John Write.
Spatial
Selected spreads from the Swedish Space Agency's annual report 2010 and company presentation 2011.
Blue Sky Project
This years Swedish Space Agency company brochure was in need of a revamp. Image wise, silhouettes were still to be incorporated, although this time instead of oranges and yellows, as in the annual report we chose to center around blue!
Sundown
The objective in this project was to homogenise the images chosen for this years annual report for the Swedish Space Agency. The keywords "Silhouette", "Sunrise" and "Sunset" were to be the overall theme which would tie them and the annual report together.
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