Skyfall Xperia Softdrink

In a stunt to promote the Sony Xperia, film-goers attending the opening of new Bond film Skyfall in Stockholm were given a free soft drink on entering the cinema. Then some of those drinks started to ring...

Agency CP+B organised the stunt to promote the Sony Xperia acro S, a waterproof smartphone. As the audience were going in to watch the film, they were offered a free fizzy drink, some of which contained a phone. A specially-made ad then explained what was going on: