In a stunt to promote the Sony Xperia, film-goers attending the opening of new Bond film Skyfall in Stockholm were given a free soft drink on entering the cinema. Then some of those drinks started to ring...
Agency CP+B organised the stunt to promote the Sony Xperia acro S, a waterproof smartphone. As the audience were going in to watch the film, they were offered a free fizzy drink, some of which contained a phone. A specially-made ad then explained what was going on:
Previously a Senior Type Designer at Monotype Imaging, he developed custom typefaces for clientsincluding British Airways, Waitrose, The Daily Telegraph, H&M and Barclays. He is also responsible for such typefaces as Soho Gothic, Neo Sans and Soho. http://www.seblester.co.uk/
Great idea. Unfortunately not quite what I expected. The sounds generated don't seem to have any connection to the urban sounds that you associate with London.
I suspect the positive response from the public was more related to the speaker spectacular car rather than their understanding that the sounds from the city affected the music generated by the car.
It would have been good to see the public interacting with the car, making sounds and getting direct feedback from the sounds created.
The ad, from Adam & Eve/DDB aims to illustrate how, while many things in life have changed over the past 80 or so years, some things - including romance, and, um, John Lewis' dedication to service - have not.
"Better Prepared than Afraid" (Bättre beredd än rädd) is a study concerning bulling and violence in the work place. The aim of this A3 brochure was to create awareness within Swedish councils, thereby attracting interest for further information and results of the study in question.
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