In a stunt to promote the Sony Xperia, film-goers attending the opening of new Bond film Skyfall in Stockholm were given a free soft drink on entering the cinema. Then some of those drinks started to ring...
Agency CP+B organised the stunt to promote the Sony Xperia acro S, a waterproof smartphone. As the audience were going in to watch the film, they were offered a free fizzy drink, some of which contained a phone. A specially-made ad then explained what was going on:
Previously a Senior Type Designer at Monotype Imaging, he developed custom typefaces for clientsincluding British Airways, Waitrose, The Daily Telegraph, H&M and Barclays. He is also responsible for such typefaces as Soho Gothic, Neo Sans and Soho. http://www.seblester.co.uk/
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