Collaboration with the Digital Design company Some Guy's.
Black Box
Spent the summer piecing this graphic profile together for Boxer and was responsible for most of the copy in the English version.
Empowered
After doing a few few practice shots at our office we were ready to shot the real thing. A bin replaced the pump as that was way too heavy. The screen and man were shot at two different focal depths as to keep everything clear in the final artwork.
Open Cover
Take the two images (exterior and interior), and merge them. The light hadto be brought down to fit in the shot and the carpet extended forward.
Open Space
Simplified background: I removed some objects and added a glass wall. The background was then blurred and the foreground sharpened.
Black & White & Red All Over
The objects were shot separately in the studio, extracted and colour corrected. The ad's were very well received by Edsbyn's customers.
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