Paperback

A campaign aimed at creating awareness for AFA Insurance's new web venture will stretch over the best part of 2011. These two brochures are a small part of the initial launch. They display a few of the many paper motifs created (made from an insurance form), for the campaign.

Smile please!

Colour correction

We're the pro's. Check out these bro's!

Baggies

Better to be prepared rather than scared

Articles about prevention

Calm before the storm

Most definitely not origami

Don't be a victim

"Better Prepared than Afraid" (Bättre beredd än rädd) is a study concerning bulling and violence in the work place. The aim of this A3 brochure was to create awareness within Swedish councils, thereby attracting interest for further information and results of the study in question.

Wipe

One of the many ads for AFA insurance. This time also done in black and white for when colour isn't an option.

Lappitoppi

A scaled-down paper laptop of the minty kind was used as a give-away to create awareness for AFA's new web based insurance platform. It sums up the simplicity of the new digitized system as apposed to the old paper-based system.

Stick up

We created posters using a selection of the many paper motifs. They we made readily available to accompany other sales material for the AFA sales team.

Paperback-ground

The background (image 2), shadows (image 3) and paper objects (image 4), were shot separately to get the best from each detail. All three were then superimposed in Photoshop. Minor adjustments were then applied to provide greater depth and impact.

Paper cut

A selection from the 20 paper motifs produced to advertise AFA's new customer website.