Swimming at Dusk

Great fun with the kids swimming at the lake at dusk. So warm and surprisingly, so many people. Lovely memories!







Inception - Evaluation


Unfortunately not the classic that I had hoped for. Nevertheless it was rather splendid.

Bearing Summer 2010


















The new Bearing summer issue had landed!

Fly Away



To help create more drama in the Bearing magazine I like to use as many full page images as possible. Sometimes you just have to make it happen.

Uninteresting made Interesting



Amalgamation of two images (the ship and the sky). One plus one becomes three!

Lofsdalen Post Card


3400 hand written post cards were sent to winter visitors to Lofsdalen in order to get them to come back and explore the area during the summer months. Almost 100 people phoned back simply to express the gratitude. Due to the personaly hand written tone, people were touched that they had been remembered. Booking's also went up by 30% compared to the same period the previous year!

Flickr Upload


Thought it was about time I added a bit content to my Flickr. Shot some fields of flax and rape at the weekend. Such vibrant colours.

Alex Bogusky Is Leaving Advertising

Here's a selection of some of my Bogusky favourites.







From Start to Finish



Advertisement following the new ad guidelines. Note, it wasn't my idea to use such an obvious lens flare!

jkr Explain How They Work


Packaging per se is something of a “dark art”. And I love it. Through films and detailed case studies jkr describe the design process.

Visit them at www.jkr.co.uk.

Swedish International Water Institute


Brochures accompanying this years Stockholm Junior Water Prize.

Photos of Edsbyn's New Brochure - Identity