I love packaging. Here's jkr's Silver Spoon case study in short:
The challenge was to make sugar, the everyday commodity that it is, into something people could engage with emotionally. To make Silver Spoon stand for something, to evolve it into a brand.
The resulting solution was a 'sweet' world - a forest of spoons. A world where consumers would step into.
The brand name no longer hiding behind or be challenged by the product type. Now it is at the heart of the story.
