Stick up

We created posters using a selection of the many paper motifs. They we made readily available to accompany other sales material for the AFA sales team.

Paperback-ground

The background (image 2), shadows (image 3) and paper objects (image 4), were shot separately to get the best from each detail. All three were then superimposed in Photoshop. Minor adjustments were then applied to provide greater depth and impact.

Paper cut

A selection from the 20 paper motifs produced to advertise AFA's new customer website.

No Preasure

A four page brochure displaying the PSS pump system and its applications. The 3D rendering had to be retouched to remove inaccuracies as well as add the sky and shadow.

Shoe Print

I was asked to give more depth and earthy tones to the existing black horse shoe print. This was to reduce its primary impact on the whole, making it more subtle as well as natural.

The idea with the DM was to attract former horse instructors back to Harness Racing by sending them a letter "straight from stables". Or in other words, "straight from the horses mouth"!

Infobahn personnel 2011

After the initial discussion between I and other members of Infobahn about what we wanted to express with the images, I and a colleague sat down and sketched ideas which were inspired by photographs by John Write.